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Experience the incredible quality and functionality of digital watches by big name designers like Adidas, Burberry, Fossil, and Seiko. With a vast range of prices from the most affordable to high-end, you can find the perfect watch to match your style and budget.

Athletes will find a wide selection of tough timepieces that are built to be durable. Timex has designed water resistant watches crafted of resin that are built for serious swimmers. G-Shock digital watches take strength to a whole new level with the company’s line of heavy duty sports watches that resist nearly every force known to man. Sport your favorite athletic brand with an Adidas watch that features the logo on a black polyurethane strap. Stand out with Burberry’s unique rubber strap and round ion-plated stainless steel casing.

Men will appreciate the industrial look and strength of the logo-stamped Armani Exchange watches. The innovative Kenneth Cole New York watch is state-of-the-art and ultra-modern, pairing well with any stylish man’s wardrobe. These men’s designer watches boast features like backlighting, stopwatch, touch screen digital display with date and time, and water resistance.

For women’s watches that are equally big on strength and style, turn to names like Baby-G, Kenneth Cole, Adidas, and Timex. Female athletes can run laps around the men with the Timex Women’s Digital Ironman or one of the Adidas water-resistant wristwatches. Baby-G textured bands bring a pop of color to any outfit and help you stand out from the rest of the crowd. Merge the best of analog and digital with Baby-G analog digital watches in feminine colors and face designs, and for the ultimate in fashion-forward technology, slip on the Kenneth Cole New York digi-touch watch.

Shop Macy’s for the chance to buy brand new digital watches for the entire family. Select the latest and most modern designs or turn to classic standbys that are both proven and timeless. And no matter which style you are looking for, be sure to check out the Macy’s exclusive watches before they’re gone forever.